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Graphic Design
Branding
Battle of the Boulders
This is a striking logo rebranding for the annual Battle of the Boulders climbing competition held at the University of Miami outdoor adventures facility. The design seamlessly takes their previous retro look and modernizes it without losing the events aesthetics. This climbing competition is open not only to students, but also to the entire community and in order to reach such a wide audience they needed a facelift.
Boundless Expeditions
Boundless Expeditions, is a testament to exceptional logo development. After a meticulous refining process exploring various logo types and variations, we are thrilled to present the final design that perfectly encapsulates the endless opportunities of scuba diving. It is a logo that will sustain the test of time. It is luxury and elegance.
University of Miami Rock Climbing Club
The University of Miami Rock Climbing Club was looking for not only a T-shirt design, but a fresh new face to their program. This is an elegantly simplistic representation of their branding goals.
Not Lost
Not Lost is everything the heart of the wandering adventurer longs for. This is a logo development and branding guide for the headwear company, Not Lost. Our aim was to capture the brand's organic vibe of freedom while staying true to their process and materials. The main depiction is a sheep's ear lending to the roots of wool met by a hard line of possibility.
Lashes by Audrey
Lashes by Audrey, a rebrand by cal.bydesign that brings a clean and modern twist to the initial aesthetic and imagery.
Grounds
Grounds is an organically sourced and homemade cold brew coffee brand. Everything from the "grounds" we walk on. The glass bottles are repurposed beer bottles that have been blown to shape.
Illustration
Get Out The Vote - The Call
Get Out The Vote is a student-run intuitive designed to inspire students to exercise their right to vote. This poster was created as a non-binary advertisement for the 2024 election campaign.
2025 CAS Undergraduate Gallery Space Exhibition
2025 CAS Undergraduate Gallery Space Exhibition
Kanakuk Ropes and Wild Shirt Designs
This is a series of shirt designs done for Kanakuk Kamp's Ropes and Wild Team. Each design is wrapped around the traditions and experiences of the team. From year to year we aim to embody the theme and vibe of that summer. Stay tuned for 2025, it's the kamp's centennial!
Something in the Orange
A fusion of 1950s space art and hot air balloon imagery. This unique creative endeavor embodies movement and vibrancy. Explore Something in the Orange and experience the intersection of art and imagination.
Belwe Bold
The Belwe font family was created by Georg Belwe and has since become the face of the infamous outdoor brand Patagonia. This exploratory project from cal.bydesign is a vibrant and adventurous masterpiece, reflecting the company's passion for color and adventure.
Psychedelic 502s Poster
This psychedelic 502s Poster is inspired by 70s design. This fan art dives into a nostalgic journey as we showcase our creativity and passion for unique and visually captivating pieces.
Follow You to Virgie
"Follow You to Virgie," a zine by cal.bydesign that explores the theme of lost voices. This endeavor is inspired by the fast identity of a zine and the abundance found in this genre. Zines are made to be reproduced, multiple prints, cheap. Here is a dialogue on the soul and what plagues a person who has lost someone and can no longer hear their voice.
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